Monday, June 30, 2008

Use Voice Over Talent To Tell The World What You Want It To Hear

Use Voice Over Talent To Tell The World What You Want It To Hear

The work of voice talent is ubiquitous in the modern world. In fact, your world is filled with it, and you probably don't even realize it. Or at least you didn't before you started planning to hire one of them. If you're wondering why you never thought about voice over artists before, it's because you are not supposed to. One of the most interesting things about being voice talent is the ability to get someone's attention while simultaneously diverting their attention from yourself to the product being marketed. That might sound a bit odd when you start to actually think about it, doesn't it? If you try to create these results yourself, you are only going to end up drawing the listener's attention to you and away from your service, which ain't very good. That's the primary reason you should hire a professional voice artist to do the job for you.

Consider the large number of places that voice overs show up, and that is after considering television promotions and jingles. But you can use voice-over artists to announce your special event or your business's website. Heck, you can even use a voice-actor to broadcast information about your personal website if you want it out there badly enough. Many people those kinds of projects for themselves. Perhaps it's because they do not consider them as important enough to hire an actor. In that case, why are they bothering with it at all? If it's worth your effort, it is worth doing right.

For instance, if you want to put together an audio book, don't even think about voicing it yourself - unless, of course, you've got a professional-grade voice. And most people simply don't. Then you have corporate and educational videos, which are very helpful and can be highly lucrative - if done properly. If you have a good script, and people enjoy listening to the actor, then you have something that can bring you some success. But if people can't stand listening to the voice for one reason or another, then your message is in trouble.

"I'm talking to people with this voice all the time!" you may protest. That may be true, but people can tolerate a lot more in person than they will forgive you for on a recording. And are people paying to actually to listen to you talk at this point? Probably not. If they are, then don't bother reading any further. This article isn't for you.

You could be of the opinion that hiring an amateur or doing it yourself will save you cash. At the outset, yes, but if this is a money-making venture, it will probably cost you more money in the end. Sounding silly can cost you the respect of the people you're attempting to impress. People are more apt to spend their money with people who give them the impression that they know what they're doing. If they see you doing a terrible job in a voice over, as so many wannabes do, then they're going to have second thoughts about ever doing business with you.

 

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