ENRIQUE ZOBEL: ENTREPRENEUR, SPORTSMAN, DREAMER

ENRIQUE  ZOBEL:  ENTREPRENEUR,
SPORTSMAN, DREAMER



MANILA, May 25 , 2004 (STAR)
By Wilson Lee Flores  -  One of Asia’s most remarkable billionaire
tycoons was the late Colonel Enrique Emilio Jacobo "EZ" Zobel, who died at age
77 on May 17. At the prime of his life, Zobel was the swashbuckling
polo-playing leader of the Hispanic Zobel-Ayala clan, the diversified Ayala
conglomerate and the Bank of the Philippine Islands (BPI). He played a key
role in developing the Makati financial district. Outspoken, a non-conformist
and a dreamer, Enrique Zobel’s name was even mentioned in the early ‘80s as a
possible President in the post-Marcos era.

Enrique Zobel piloted his four-engine Jestar plane 15 times around the world.
In 1984, Zobel deployed 12,000 Filipino workers and National Artist for
Architecture Leandro "Lindy" Locsin to build huge projects overseas – including
the world’s biggest palace owned by his polo playmate, the Sultan of Brunei.
After he became paralyzed from the neck down in ‘91 due to a horse-riding
accident in Spain, he told this writer: "Don’t pity me, take pity instead on
those in government who are paralyzed from the neck up."

A few years ago in his sprawling one-hectare Ayala Alabang residence
discussing his memoirs project, he was asked how he would like to be remembered.
The straight-talking Zobel replied, "When you’re dead, you don’t give a damn.
It’s the end of the book. It’s like turning off the lights – it’s dark. The
important thing is how many people you can help while you’re alive – kung hindi
malilimutan ka na."

Unknown to most people, despite having been a scion of a rich haciendero clan
whose forebears migrated from the Basque region of Spain, Enrique Zobel
personified some of the rugged individualism and tough-minded entrepreneurship
of rags-to-riches taipans John Gokongwei Jr., Henry Sy and Lucio Tan.

Unlike his first cousin Jaime Zobel de Ayala and his two sons who all studied
at Harvard University, or his Soriano kin like Andres Soriano III who studied at
Wharton, Enrique Zobel studied agriculture at the University of California in
Los Angeles (UCLA). While his kin spent their childhood in British or Spanish
private schools, Zobel as a 14-year-old boy survived Japan’s brutal military
occupation by going into the karitela business with his father’s polo ponies.
His dad Jacobo Zobel was then a soldier in Bataan when young Enrique drove horse
buggies from Malate to Escolta, charging 10 centavos per passenger. Due to much
of his youth spent in their family’s hacienda in Catalagatan, Batangas, he spoke
flawless Batangueño Tagalog.

Zobel’s unique case of having been a rugged scion was almost similar to two
other rugged billionaires who are sons of wealthy tycoons – San Miguel
Corporation (SMC) chairman Eduardo "Danding" Cojuangco Jr. and Metrobank Group
chairman George S. K. Ty. Unlike his cousin Pedro Cojuangco of Hacienda Luisita
who studied in Harvard and nephew Antonio "Tony Boy" Cojuangco who studied in
Stanford University, taking up advance business courses, Danding studied
agriculture at the University of the Philippines in Los Baños. Classmates said
his academic grades suffered, since he often traveled to Manila to court girls.
Danding later continued his studies at California State College in San Luis
Obispo. Danding is a tough-minded entrepreneur who has gained a reputation for
being decisive and street-smart. He is also a daring agriculture pioneer,
turning his Negros haciendas into vast orchards unlike so many Negrense
hacienderos who still plant only sugarcane.

Coincidentally, when Enrique Zobel clashed with his cousin San Miguel
Corporation (SMC) chairman Andres Soriano Jr., Zobel sold the Ayala Group’s huge
SMC shareholdings to fellow agriculturist Danding Cojuangco who became SMC
vice-chairman.

When Soriano died a year later, Danding assumed chairmanship of SMC. It was
also this controversial SMC divestment that caused Enrique Zobel’s displeased
aunt Mercedes Zobel-McMicking to take away his managerial control of the Ayala
conglomerate and pass it on to Jaime Zobel de Ayala in ‘83.

Although a son of the wealthy textile, real estate and flour tycoon Norberto
Ty, it is amazing how George S. K. Ty has exemplified the drive, ambitions and
rugged individualism of self-made men. An elderly industrialist said that due to
the important contributions of George Ty’s stepmother Salustiana Dee Ty to the
family’s fortune, his father Norberto bequeathed much of their businesses to his
half-brother the late Wellington Ty. In fact, most of the Ty family businesses
were named after this half-brother, such as Wellington Flour and Wellington
Shirt Factory, among others.

The Wellington Building in Binondo was Metrobank’s original headquarters, but
this once famous building is now eclipsed by the massive Tytana Building beside
it, which George S. K. Ty named in honor of his own mother. Despite being a rich
man’s son, it was the personal efforts, vision and aggressive determination of
George S. K. Ty that transformed Metrobank from its small stature in ‘62 when he
was 29 years old into one of Southeast Asia’s biggest financial conglomerates.

Ez On Lee Kuan Yew, On Idle And Working Rich

Enrique Zobel said that the political leader he admires the most is
Singaporean statesman Lee Kuan Yew. He explained, "Lee Kuan Yew is very
straightforward, super honest and he always knew what he was talking about. In a
way, Lee was a dictator. In the Philippines today, dictator is a bad word,
because we had a bad one, but Lee Kuan Yew was a great leader."

A critic as well as friend of the late President Ferdinand Marcos, whom he
openly supported in the ‘86 snap election, Zobel hoped that the ailing and
controversial strongman could still push reforms. He criticized President Cory
C. Aquino, who was supported by his cousin Jaime Zobel de Ayala, saying, "I knew
from the beginning Cory was going to be a disappointment."

On how young business executives of the Philippines should think, Zobel said:

"A lot of young executives think only of the Philippines. We have to think
about Southeast Asia, about China. Think global. Compete with the world. Here,
you invest and compete only with your neighbors. Look at China, no minimum wage
there, no unions, no labor strikes – they’re very competitive. Here, we’re
always trying to copy Western styles, particularly from the US, but we are not
Westerners. Also, young people here study in the West, but we are not the West.
Our culture is Asian. You can get some ideas from the West, but blend them with
our Asian culture. Maybe you’ll last longer in business. If young executives
learn only from the West, I think 50 percent of them will not exist in the
future and new and better ones will come out. My cousin the late Andres Soriano
Jr. personified the businessmen from the old school. Today, the younger
generation is too Westernized."

In February ‘70 in a speech before the College Editors Guild at the height of
leftist youth activism, then-Ayala conglomerate boss Enrique Zobel didn’t mince
words when he differentiated three kinds of rich – "the profligate, idle and
working rich." He said: "In the category of the profligate rich, you will find
the corrupt politicians, together with their corruptors and cronies, who have
amassed fortunes in just a few years in office. Then, we have the idle rich who
sit on their wealth without mobilizing it for gainful employment and the
creation of economic opportunities. Those who live off the fat of the land and
the sweat of the peasants. Lastly, we have the working rich – the merchants,
traders, and industrialists – popularly known these days as the ‘dirty
capitalists.’ Motivated by profits, dint of hard work and by foresight, they
stimulate production, create employment, and increase income, thus contributing
to the progress and development of this country."

Zobel further explained, "Let me speak about the working rich – the
successful businessman, the industrialist, the merchant. He owes no one an
apology for turning out a profit. For the businessman’s socio-economic service
lies in the very process of making a profit. Production is improved, employment
created, and income increased. It is to the interest of the business sector that
the poor be elevated in status to form a larger buying public."

Enrique Zobel may have lost control of a multi-billion peso business empire
he helped to build, supported a losing presidential candidate in the ‘86 snap
election and suffered paralysis from the neck down, but he remained a wealthy
tycoon. He made a name as a philanthropist. Up to his last years, Zobel never
lost his zest for life, his entrepreneurial flair, the vigor of his dreams and
idealism. Enrique Zobel y Olgado was one of the truly great entrepreneurs who
championed Philippine economic and social progress.

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