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Google's YouTube is quickly shedding its reputation in Hollywood as a clearinghouse for pirated content and could soon be home to clips from popular movies and TV shows--all legally obtained.
Insiders say the search company has adopted a more accommodating approach toward Hollywood, and that it's finally starting to pay off. Last week, Lionsgate struck a content agreement with YouTube in a deal that calls for unprecedented cooperation between a major film studio and the Web's largest video-sharing site.
That agreement is likely only the beginning. Other big media companies are in talks with Google about similar deals, say sources with three different entertainment companies. They detailed the ways Google has become more flexible in talks about sharing revenue and helping protect films and TV shows against piracy.
"We've been working with them on filtering and they're doing a pretty good job," said an executive at a major media company that has been critical in the past of YouTube's antipiracy efforts. "We're pretty impressed with the results and their ability to identify our clips and allow us to automate the process."
Google has also piqued the interest of some in Hollywood with new ad-delivery and content-tracking technology that the company is developing, according to three studio executives who spoke to CNET News. Google could one day enable content owners to insert ads into unauthorized video clips wherever they might be posted online.
Ricardo Reyes, a YouTube spokesman, declined to comment about Google's business dealings, but did say YouTube's commitment to copyright protection hasn't changed. "We've always been committed to it," he said.
Should Google succeed in convincing Hollywood to share content on YouTube, many of the company's copyright woes could be put behind it. Google could also generate new revenue from selling ads against popular television shows and films.
Hollywood could profit from piracy
As it stands now, Google doesn't advertise against the vast majority of YouTube clips. It can't legally sell ads against pirated content and homemade video at the site is often too controversial or mundane to appeal to advertisers. Licensing more professionally made content could be the answer to Google's disappointing attempts to make money off the volume of content available on YouTube.
The new ad-distribution technology Google is working could go a long way to mitigating the damages caused by copyright violations. A digital fingerprint is made of a piece of video and is used to locate unauthorized clips. If the owner chooses, an ad can be inserted into the video. To do it, Google has been considering a partnership with Auditude, a start-up that has impressed many in Hollywood with this type of technology, according to three sources with knowledge of the talks.
A representative from Auditude declined to comment for this story. A third competitor, Vobile, has also caught the attention of studio executives, said one of the sources.
Google CEO Eric Schmidt hinted that his company was working on this kind of technology during the company's quarterly earnings call on Thursday.
"Lionsgate works with people who upload segments of the Lionsgate movies that they like and they capture them using our ClaimWare content product," Schmidt said.
He continued by saying ClaimWare finds a copyright owner's videos and enables the copyright owner to display ads next to them.
These kinds of systems, however, don't solve all of the entertainment industry's problems, said one executive at a major media company. Film studios would be profiting from (rather than punishing) piracy. "Sure, it's easy to say, 'Wouldn't it make sense to monetize these unauthorized clips,'" said the source. "But if you say 'Go ahead and make unauthorized copies. We'll just make money off of them' aren't you legitimizing piracy?"
Did litigation and mediocre revenues change Google's tune?
None of the people who spoke to CNET News knows for certain what led Google to soften its approach toward the entertainment sector.
But few in Hollywood have missed Schmidt's recent comments that YouTube is struggling to make significant income. YouTube is also defending itself against a $1 billion copyright infringement suit filed by Viacom last year.
And while YouTube is still the Web's dominant video site, with 34 percent of the market according to ComScore, the site has begun to see major entertainment players gravitate toward competitors, such as Hulu, the video portal backed by NBC Universal and News Corp.
Hulu may have already hurt YouTube and Google in one significant way, according to one media executive. The portal has helped to establish revenue splits between online video distributors and content owners.
"The days of the 50-50 split between content owners and Web sites are over," said the executive. "Content owners are not going to take less than 70 percent anymore and some are getting 90 percent. In Hulu's case, 70 percent goes to the content owner. Hulu takes 20 and the Web sites who have distribution deals get 10 percent."
These aren't close to what Google was willing to accept in the past, but the search giant now appears more willing to compromise, said two studio executives.
Conversely, the studios realize that Google, despite concerns over YouTube revenues, isn't exactly playing a weak hand: YouTube has more than 70 million unique monthly visitors, making it the third-most visited site on the Web.
"YouTube and Google were the 800-pound gorilla (in the online video sector)," said one of the executives who has been involved in negotiations with the companies. "They had all the distribution and all this pirated content and you couldn't monetize without them."
On Monday evening, Viacom CEO Philippe Dauman respond to questions posed by reporters at a gathering in San Francisco and said in his view YouTube started out as a "rogue company." Google's hardball negotiating tactics with the studios and TV networks only served to further alienate decision makers in the entertainment sector, he suggested.
Dauman said that eventually Google must learn the value of "making friends."
Google's YouTube is quickly shedding its reputation in Hollywood as a clearinghouse for pirated content and could soon be home to clips from popular movies and TV shows--all legally obtained.
Insiders say the search company has adopted a more accommodating approach toward Hollywood, and that it's finally starting to pay off. Last week, Lionsgate struck a content agreement with YouTube in a deal that calls for unprecedented cooperation between a major film studio and the Web's largest video-sharing site.
That agreement is likely only the beginning. Other big media companies are in talks with Google about similar deals, say sources with three different entertainment companies. They detailed the ways Google has become more flexible in talks about sharing revenue and helping protect films and TV shows against piracy.
"We've been working with them on filtering and they're doing a pretty good job," said an executive at a major media company that has been critical in the past of YouTube's antipiracy efforts. "We're pretty impressed with the results and their ability to identify our clips and allow us to automate the process."
Google has also piqued the interest of some in Hollywood with new ad-delivery and content-tracking technology that the company is developing, according to three studio executives who spoke to CNET News. Google could one day enable content owners to insert ads into unauthorized video clips wherever they might be posted online.
Ricardo Reyes, a YouTube spokesman, declined to comment about Google's business dealings, but did say YouTube's commitment to copyright protection hasn't changed. "We've always been committed to it," he said.
Should Google succeed in convincing Hollywood to share content on YouTube, many of the company's copyright woes could be put behind it. Google could also generate new revenue from selling ads against popular television shows and films.
Hollywood could profit from piracy
As it stands now, Google doesn't advertise against the vast majority of YouTube clips. It can't legally sell ads against pirated content and homemade video at the site is often too controversial or mundane to appeal to advertisers. Licensing more professionally made content could be the answer to Google's disappointing attempts to make money off the volume of content available on YouTube.
The new ad-distribution technology Google is working could go a long way to mitigating the damages caused by copyright violations. A digital fingerprint is made of a piece of video and is used to locate unauthorized clips. If the owner chooses, an ad can be inserted into the video. To do it, Google has been considering a partnership with Auditude, a start-up that has impressed many in Hollywood with this type of technology, according to three sources with knowledge of the talks.
A representative from Auditude declined to comment for this story. A third competitor, Vobile, has also caught the attention of studio executives, said one of the sources.
Google CEO Eric Schmidt hinted that his company was working on this kind of technology during the company's quarterly earnings call on Thursday.
"Lionsgate works with people who upload segments of the Lionsgate movies that they like and they capture them using our ClaimWare content product," Schmidt said.
He continued by saying ClaimWare finds a copyright owner's videos and enables the copyright owner to display ads next to them.
These kinds of systems, however, don't solve all of the entertainment industry's problems, said one executive at a major media company. Film studios would be profiting from (rather than punishing) piracy. "Sure, it's easy to say, 'Wouldn't it make sense to monetize these unauthorized clips,'" said the source. "But if you say 'Go ahead and make unauthorized copies. We'll just make money off of them' aren't you legitimizing piracy?"
Did litigation and mediocre revenues change Google's tune?
None of the people who spoke to CNET News knows for certain what led Google to soften its approach toward the entertainment sector.
But few in Hollywood have missed Schmidt's recent comments that YouTube is struggling to make significant income. YouTube is also defending itself against a $1 billion copyright infringement suit filed by Viacom last year.
And while YouTube is still the Web's dominant video site, with 34 percent of the market according to ComScore, the site has begun to see major entertainment players gravitate toward competitors, such as Hulu, the video portal backed by NBC Universal and News Corp.
Hulu may have already hurt YouTube and Google in one significant way, according to one media executive. The portal has helped to establish revenue splits between online video distributors and content owners.
"The days of the 50-50 split between content owners and Web sites are over," said the executive. "Content owners are not going to take less than 70 percent anymore and some are getting 90 percent. In Hulu's case, 70 percent goes to the content owner. Hulu takes 20 and the Web sites who have distribution deals get 10 percent."
These aren't close to what Google was willing to accept in the past, but the search giant now appears more willing to compromise, said two studio executives.
Conversely, the studios realize that Google, despite concerns over YouTube revenues, isn't exactly playing a weak hand: YouTube has more than 70 million unique monthly visitors, making it the third-most visited site on the Web.
"YouTube and Google were the 800-pound gorilla (in the online video sector)," said one of the executives who has been involved in negotiations with the companies. "They had all the distribution and all this pirated content and you couldn't monetize without them."
On Monday evening, Viacom CEO Philippe Dauman respond to questions posed by reporters at a gathering in San Francisco and said in his view YouTube started out as a "rogue company." Google's hardball negotiating tactics with the studios and TV networks only served to further alienate decision makers in the entertainment sector, he suggested.
Dauman said that eventually Google must learn the value of "making friends."
On Saturday, Manny Pacquiao attempts to enhance an already formidable legacy and stamp his frenetic brand of boxing into Filipino history books. It is an impressive book, chronicling a saga that reaches back to the 1920's.
And while Pacquiao's popularity is unrivaled, it's not the first time a Filipino boxer headed a list of most admired persons of the island nation. But if Pacquiao's legacy is as great as most believe, it will spawn a new generation of boxers that will try to emulate his near legendary status, perhaps landing on this list 20 years from now.AP Photo/Bullit Marquez
When it comes to his place among Filipino greats, Manny Pacquiao is a work in progress.
"Will To Win" |
---|
TV lineup for the "Will To Win" HBO PPV card Saturday night (9 ET) from the Mandalay Bay Events Center in Las Vegas: • Junior lightweights: Manny Pacquiao (44-3-2, 35 KOs) vs. Marco Antonio Barrera (63-5, 42 KOs), rematch, 12 rounds. Referee: Tony Weeks. Judges: Jerry Roth, Glenn Trowbridge, Tom Schreck.• Featherweights: Steven Luevano (33-1, 15 KOs) vs. Antonio Davis (24-3, 12 KOs), 12 rounds, for Luevano's title• Super middleweights: Librado Andrade (25-1, 19 KOs) vs. Yusaf Mack (24-3, 12 KOs), 12 rounds • Junior welterweights: Steve Forbes (32-5, 9 KOs) vs. Francisco Bojado (18-2, 12 KOs), 10 rounds-- Dan Rafael |
On Saturday, Manny Pacquiao attempts to enhance an already formidable legacy and stamp his frenetic brand of boxing into Filipino history books. It is an impressive book, chronicling a saga that reaches back to the 1920's.
And while Pacquiao's popularity is unrivaled, it's not the first time a Filipino boxer headed a list of most admired persons of the island nation. But if Pacquiao's legacy is as great as most believe, it will spawn a new generation of boxers that will try to emulate his near legendary status, perhaps landing on this list 20 years from now.AP Photo/Bullit Marquez
When it comes to his place among Filipino greats, Manny Pacquiao is a work in progress.
"Will To Win" |
---|
TV lineup for the "Will To Win" HBO PPV card Saturday night (9 ET) from the Mandalay Bay Events Center in Las Vegas: • Junior lightweights: Manny Pacquiao (44-3-2, 35 KOs) vs. Marco Antonio Barrera (63-5, 42 KOs), rematch, 12 rounds. Referee: Tony Weeks. Judges: Jerry Roth, Glenn Trowbridge, Tom Schreck.• Featherweights: Steven Luevano (33-1, 15 KOs) vs. Antonio Davis (24-3, 12 KOs), 12 rounds, for Luevano's title• Super middleweights: Librado Andrade (25-1, 19 KOs) vs. Yusaf Mack (24-3, 12 KOs), 12 rounds • Junior welterweights: Steve Forbes (32-5, 9 KOs) vs. Francisco Bojado (18-2, 12 KOs), 10 rounds-- Dan Rafael |
Finally… a TV show that takes the Filipino youth seriously.
…… Voice of the Youth TV … VOTY TV!
Para sa Kabataan… Boses ng Kabataan!
Ito na ang pagkakataon mo!
And it’s about time!
Voice out, be heard and be seen!
Moment mo ‘to!
VOTY TV is the latest youth-oriented magazine – talk show to hit your tube!
It’s informative! Inspiring! Involving and Empowering!
And most of all it’s all about you!
VOTY TV! Para sa Kabataan… Boses ng Kabataan!
…With segments that truly celebrate the youth!
Moment ko ‘to honors the views and vision of the Filipino youth! Dahil kayo ang bida rito!
Voice of the Week introduces the fascinating world of the voice acting industry! Boses mo, ipagmalaki mo!
Career 911 helps you out on your career, your job and your goals! Kaagapay mo!
Youth Tube is all about the youth and the cyberspace! Online ka na, On-air ka pa!
Say You, Say Me.. Say it Together! Dahil may say ka rito!
Voice of the Youth TV … VOTY TV!
Para sa Kabataan… Boses ng Kabataan!
Every Monday 5 pm, Global News Network… Destiny Cable Channel 3
VOTY TV is presented by Creativoices Productions, Voice of the Youth Network and Society of Young Voice Artists of the Philippines.
Who we are…
CREATIVOICES PRODUCTIONS is the only Philippine based online voice-over company that delivers voiceovers within 72 hours of an order. Clients are discovering this fast, credible and simple way to order voice over and production services. Providing you with nothing short of professional service, our talented lineup of field experts is at your disposal from concepts to application. Contact us to think, execute, and deliver. With years of connections and established productions, we have what it takes to back up our name. Creativoices Productions. We Think Globally, Voice Act locally.
SOCIETY OF YOUNG VOICE ARTISTS OF THE PHILIPPINES promotes voice acting as an art. We believe in our God-given talents that through them, we may contribute to the development of our community, government and nation. We are committed to utilize to the maximum potential our gifts to inspire, help and develop the talents of aspiring young voice artists in the Philippines through training and standardized programs.
Truth and honesty is our guide in rendering our talents to any given corporate projects, may it be in advertising, dubbing, events or in any related field. We advocate moral values and concern for social issues that affect the quality of life of our fellow Filipinos.
We believe in excellence, competence and innovation. We make use of modern technology to upgrade the quality of voice over outputs. We strive for creativity, resourcefulness and productivity in all production. We are dedicated to professionalism and discipline.
Finally… a TV show that takes the Filipino youth seriously.
…… Voice of the Youth TV … VOTY TV!
Para sa Kabataan… Boses ng Kabataan!
Ito na ang pagkakataon mo!
And it’s about time!
Voice out, be heard and be seen!
Moment mo ‘to!
VOTY TV is the latest youth-oriented magazine – talk show to hit your tube!
It’s informative! Inspiring! Involving and Empowering!
And most of all it’s all about you!
VOTY TV! Para sa Kabataan… Boses ng Kabataan!
…With segments that truly celebrate the youth!
Moment ko ‘to honors the views and vision of the Filipino youth! Dahil kayo ang bida rito!
Voice of the Week introduces the fascinating world of the voice acting industry! Boses mo, ipagmalaki mo!
Career 911 helps you out on your career, your job and your goals! Kaagapay mo!
Youth Tube is all about the youth and the cyberspace! Online ka na, On-air ka pa!
Say You, Say Me.. Say it Together! Dahil may say ka rito!
Voice of the Youth TV … VOTY TV!
Para sa Kabataan… Boses ng Kabataan!
Every Monday 5 pm, Global News Network… Destiny Cable Channel 3
VOTY TV is presented by Creativoices Productions, Voice of the Youth Network and Society of Young Voice Artists of the Philippines.
Who we are…
CREATIVOICES PRODUCTIONS is the only Philippine based online voice-over company that delivers voiceovers within 72 hours of an order. Clients are discovering this fast, credible and simple way to order voice over and production services. Providing you with nothing short of professional service, our talented lineup of field experts is at your disposal from concepts to application. Contact us to think, execute, and deliver. With years of connections and established productions, we have what it takes to back up our name. Creativoices Productions. We Think Globally, Voice Act locally.
SOCIETY OF YOUNG VOICE ARTISTS OF THE PHILIPPINES promotes voice acting as an art. We believe in our God-given talents that through them, we may contribute to the development of our community, government and nation. We are committed to utilize to the maximum potential our gifts to inspire, help and develop the talents of aspiring young voice artists in the Philippines through training and standardized programs.
Truth and honesty is our guide in rendering our talents to any given corporate projects, may it be in advertising, dubbing, events or in any related field. We advocate moral values and concern for social issues that affect the quality of life of our fellow Filipinos.
We believe in excellence, competence and innovation. We make use of modern technology to upgrade the quality of voice over outputs. We strive for creativity, resourcefulness and productivity in all production. We are dedicated to professionalism and discipline.
Start: | Oct 4, '08 09:00a |
End: | Nov 29, '08 5:00p |
Location: | voice acting |
Start: | Oct 4, '08 09:00a |
End: | Nov 29, '08 5:00p |
Location: | voice acting |